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Case Study: Outreach Machine

Outreach Machine: Automating Sales Outreach with Intelligent AI Agents

What if your entire outreach, emails, LinkedIn, and even voice calls, could run on autopilot?

That’s exactly what Outreach Machine, developed by Naga Info Solutions, makes possible. It’s a next-generation AI-powered automation system that helps businesses, agencies, and SaaS founders go from zero to a fully booked sales pipeline, faster, smarter, and without human effort.

By integrating advanced AI agents, automation tools, and multi-channel communication workflows, Outreach Machine eliminates the manual grind of prospecting, enabling teams to focus on what truly matters, closing deals.

From Prospecting to Conversion, Fully Automated

Outreach Machine automates every stage of outbound sales. It starts by finding and enriching leads using smart web scrapers and enrichment APIs, then moves on to personalizing messages at scale and delivering them through the most effective channels, whether email, LinkedIn, or AI voice calls.

What used to take teams hours of manual work each day now happens automatically, with precision and personalization that feels human. Businesses can scale outreach without scaling their workload.

Core Automations Include:

  • Lead Discovery & Enrichment: Using Apify and Anymailfinder, the system identifies qualified prospects and verifies contact details.

  • Personalized Campaign Generation: AI models powered by OpenAI craft individualized messages for every prospect, ensuring contextual and relevant communication.

  • Email & LinkedIn Automation: Smartlead handles high-deliverability cold emails, while PhantomBuster automates LinkedIn connection requests, follow-ups, and engagement.

  • AI Voice Calls & Follow-ups: VAPI and ElevenLabs power natural-sounding AI voice agents capable of conducting outbound calls, scheduling meetings, and performing post-call actions.

Behind it all, n8n orchestrates every step, connecting these tools into a unified, intelligent workflow. Google Sheets acts as a live database and performance tracker, giving teams full visibility over pipeline progress.

Built with AI Agent Intelligence

At its core, Outreach Machine is more than just an automation tool, it’s an ecosystem of AI agents working in sync.

Each agent has a defined role, from the data researcher that scrapes leads, to the AI writer that drafts outreach messages, to the Voice AI agent that calls prospects with human-like tone and empathy.

As a leading AI agent development company, Naga Info Solutions designed these agents with the ability to learn, adapt, and improve based on engagement patterns and campaign outcomes. Over time, the system fine-tunes its communication style, maximizing conversions with minimal human supervision.

This intelligent multi-agent architecture is what makes Outreach Machine stand apart, automation with intuition.

Voice AI That Sells

The inclusion of AI voice agents, powered by VAPI and ElevenLabs, takes automation to a new dimension. These agents don’t just read scripts, they hold real conversations. They understand intent, respond dynamically, and handle objections naturally.

For clients, it means no missed calls, no delayed follow-ups, and no cold outreach fatigue.
As a voice AI agent development company, Naga built custom modules that enable smooth voice personalization, emotion tuning, and post-call metadata logging, creating the feeling of a real sales rep operating 24/7.

Results That Redefine Efficiency

Since its deployment, Outreach Machine has helped businesses:

  • Increase qualified leads by over 60%.

  • Reduce manual outreach time by 80%.

  • Improve meeting booking rates through AI follow-ups.

  • Maintain consistent engagement across email, LinkedIn, and voice, all from one automated flow.

With its seamless orchestration and data-driven intelligence, Outreach Machine delivers the perfect balance between personalization and performance, transforming sales operations into a self-sustaining growth engine.

Let’s Build Scalable, Future-Ready Software Together

Partner with Naga to design, develop, and deliver world-class software that powers business growth. With 16+ years of cross-industry experience, we combine strategy, engineering, and innovation to create secure, reliable, and high-performance digital solutions.

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