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Case Study: DealPlanet

DealPlanet AI Powered Marketplace Platform Web Mobile App Development

DealPlanet: A Hyperlocal Marketplace Built for Scale

DealPlanet, designed and developed entirely by Naga, is a hyperlocal marketplace platform available across Web, iOS, and Android. It enables users to buy, sell, and discover products and services in their local area, from real estate and vehicles to jobs, fashion, and electronics.

With built-in real-time chat, powerful search, multi-language support, and paid business packages, DealPlanet brings the next generation of digital classifieds to life. It combines the flexibility of e-commerce with the immediacy of local connection, offering a simple, trusted way for users to trade, connect, and grow.

Behind this intuitive experience lies a sophisticated foundation: agile engineering, microservices architecture, and a custom-built UX, all orchestrated by Naga’s team of experts in web development services and mobile app development services.

Agile and Rapid Prototyping - Building a Marketplace the Smart Way

Developing a platform that caters to millions of users, multiple product categories, and real-time communications required speed, precision, and adaptability. Naga Info Solutions adopted an agile + rapid prototyping approach, ensuring the product evolved through real user feedback at every stage.

Each phase focused on building, testing, and refining specific modules:

  • Phase 1: Core marketplace framework and category management.

  • Phase 2: Ad posting, search, and filtering features.

  • Phase 3: In-app chat, notifications, and user verification.

  • Phase 4: Paid packages, dashboards, and business analytics.

By releasing incremental prototypes to a controlled set of test users, Naga’s development team was able to validate usability, scalability, and engagement features before final deployment.

This approach minimized risk, reduced rework, and allowed faster iteration, a hallmark of Naga’s proven enterprise-level web development services.

Microservices Architecture - Designed to Scale Without Limits

To meet the heavy transaction volume and dynamic workloads typical of hyperlocal apps, DealPlanet was built on a microservices architecture, the same approach used by tech giants like Amazon and Netflix.

Each service operates independently and handles its own function: user management, ad listings, payments, chat, notifications, analytics, and more. This design ensures that any component can be scaled, updated, or deployed independently, without affecting the rest of the system.

Architecture Highlights

  • Auto-Scaling Cloud Infrastructure: Hosted on AWS with elastic server clusters to handle surges in traffic.

  • Load Balancing and Fault Isolation: Guarantees high uptime and consistent response times.

  • Enterprise Databases: Multi-region replication ensures data integrity and fast access.

  • Secure APIs: All inter-service communication uses encrypted endpoints.

DealPlanet’s distributed architecture supports massive concurrency and ensures smooth performance, whether 100 or 1 million users are active simultaneously. This scalability-first design reflects Naga’s commitment as a web development company focused on engineering for the future.

Custom UX - Built from the Ground Up for Web and Mobile

For a marketplace platform to succeed, its design must be seamless across platforms, web, Android, and iOS, while catering to the needs of different demographics and languages. Naga Info Solutions built DealPlanet’s UX from scratch, blending minimalism with speed and intuitive interaction.

Design Strategy

  • Unified Cross-Platform Experience: Ensures consistency in design, color palette, and navigation across web and mobile.

  • Simplified Ad Posting: Step-by-step guided flow with image uploads, price suggestions, and map-based location tagging.

  • Real-Time Chat Interface: Modeled after popular messaging apps, allowing direct buyer-seller communication with status indicators and file sharing.

  • Dynamic Filters and Smart Search: Adaptive filters that change automatically based on the category selected, from cars to apartments to services.

  • Responsive Dashboards: Sellers can manage ads, view analytics, and upgrade packages from a unified dashboard.

  • Multi-Language UI: Fully localized for multilingual users, expanding accessibility and regional adoption.

The design team combined creative aesthetics with usability testing to deliver a human-centered interface, intuitive enough for first-time users, yet powerful enough for professional sellers.

As a mobile app development company, Naga ensured the apps are optimized for low bandwidth and older devices, providing smooth performance even in resource-constrained environments.

Modular and High-Performance Infrastructure

DealPlanet’s modularity is one of its strongest engineering accomplishments. Each system module, from ad management to chat to analytics, can be independently maintained or extended without downtime.

Technical Highlights

  • Content Delivery Network (CDN): Ensures rapid loading of images and static content with high security and global availability.

  • Real-Time Messaging Engine: Built using WebSockets for instant communication between buyers and sellers.
  • Search Engine Optimization: Keyword-based and category-specific searches deliver results in microseconds, even across millions of listings.
  • Cloud Monitoring and Logging: Real-time analytics and performance dashboards enable proactive scaling and maintenance.
  • Security Framework: Includes OTP verification, session tracking, and database encryption to ensure user data safety.

The combination of modular microservices, CDN acceleration, and secure infrastructure delivers top-class performance at scale, making DealPlanet one of the most robust hyperlocal platforms in its category.

Powerful User Features

DealPlanet was designed to bring together everything that makes local marketplaces engaging and trustworthy.

Key Features

  • Free & Paid Listings: Users can post free ads or choose premium packages for higher visibility.

  • Advanced Search & Filtering: Adaptive attribute-based search to help users find the right products fast.

  • In-App Chat: Cross-platform messaging with push notifications and media sharing.

  • Maps Integration: Location-based browsing and posting with Google Maps support.

  • Secure Onboarding: OTP-based verification, device tracking, and multi-login management.

  • Business Packages & Add-ons: Paid upgrades for businesses to feature their listings at the top.

  • Support System: Integrated helpdesk and ticket system for seamless issue resolution.

Every feature was designed to enhance both user convenience and platform credibility, two essential pillars of marketplace success.

Agility, Security, and Performance - The Naga Advantage

Naga’ role extended beyond development, the team provided end-to-end support covering architecture, UI/UX design, QA automation, and deployment.

As a web and mobile app development company, Naga’s engineers emphasized three principles:

  • Agility: Continuous integration and rapid release cycles to deliver updates without downtime.
  • Security: Multi-level encryption, firewall protection, and user-level auditing to maintain trust.
  • Performance: Optimized microservices, CDN caching, and intelligent load management for lightning-fast response times.

The result is a platform that’s technically sophisticated yet operationally simple, delivering value to users and revenue to businesses.

Conclusion

DealPlanet exemplifies how vision and execution converge when engineering excellence meets product design. By combining agile rapid prototyping, a scalable microservices architecture, and custom UX for web and mobile, Naga created a hyperlocal marketplace platform ready for the next decade of digital commerce.

As a trusted web development company and mobile app development company, Naga continues to help enterprises transform ideas into scalable, high-performance platforms that redefine user experience and business efficiency.

DealPlanet isn’t just a marketplace,  it’s a technology ecosystem empowering local communities to connect, trade, and thrive.

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